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The platform is rolling out a new feature that permits them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it presently contains in excess of 1 thousand million AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI content, spurred by new AI video creators.

The Broader AI Trend

Studies have shown that almost 10% of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a label for poor-quality, factory-style content that is typically absurd or surreal.

Based on user feedback that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we want to give people the ability to see more or less of that, according to their own choices,” said a spokesperson.

Scale of AI Content

The platform shared that there are currently 1.3bn videos on its service labeled as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the platform every day, making AI content a relatively small portion of its overall inventory.

Customizing Your Feed

Users will be capable of reduce or increase the level of artificial media they see by accessing the content preference setting in the platform and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter include politics, fashion, cosmetics, and dance.

Platform Guidelines

Its rules oblige creators to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.

In addition, the service will from now on attach an “AI-made” watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This step is aimed to help prevent users from attempting to bypass the labeling process.

AI Literacy Programs

The platform is also introducing a two million dollar AI literacy fund for professionals and organizations to produce learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in teaching programming and robotics.

Moderation Strategy

TikTok has defended its moderation strategy, amid debate over proposals to cut jobs for a large number of safety staff in Britain. The company is expected to eliminate hundreds of positions in its content moderation division in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.

A company official stated that people-led review would still have a role, but AI can shield workers by filtering out the most graphic content before it is viewed by staff. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its machine learning processes.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”